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Graphic Packaging unveils paperboard sushi packaging

ATLANTA -- Graphic Packaging International has introduced paperboard sushi packaging designed to assist foodservice operators in adhering to European packaging regulations.

The company noted that its latest products are specifically crafted for operators in search of alternatives to conventional plastic sushi packaging.

Graphic Packaging added that the new products conform to the EU's Single-Use Plastics Directive (SUPD) guidelines.

The latest portfolio includes options that feature no plastic lamination or contain less than 5% plastic.

Graphic Packaging business development manager Philipp Eissner said: "The European sushi market is growing. In Germany, for example, the ready-to-eat sushi segment has risen from 7% to more than 30% of the snack market in just a few years.

"While the market is expanding at speed, consumers are increasingly conscious of the need for more sustainable packaging options.

"Our new range helps operators meet regulatory requirements and deliver a strong sustainability narrative through packaging choice while maintaining freshness and enhancing shelf appeal."

The designs are intended to be recyclable within European household waste systems, thereby promoting eco-friendliness.

The collection comprises various styles such as clamshells, trays, pagoda-style containers, and boxes.

Each design is said to have been developed to provide visibility through fog-free cellulose windows.

Trays can be offered either flat or nested, maximising storage efficiency in compact sushi kiosks.

The intelligent structural design of the packaging facilitates easy handling for foodservice providers, according to the company.

Eissner added: "As SUPD requirements are reshaping the European food packaging landscape, our global innovation capabilities ensure we can support customers through a smooth transition from plastic to paperboard while delivering the circularity, functionality, and convenience they need to succeed.

"Our fresh take on sushi packaging is a classic example of our approach to insight-led design, meeting real customer needs of today and tomorrow."

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