CAMPINAS, Brazil (News release) -- ArborGen, a world leader in the sale and development of advanced genetic seedlings that improve the productivity of trees, has unveiled its new brand identity and logo, a move that recognizes the company's strong research background while reflecting ArborGen's leadership in reforestation. The company will be replacing its previous branding and logo with the updated version in the coming months.
"Today we are transitioning to our new logo which we believe strongly represents the value our company provides to our customers - each and every day. ArborGen Brazil provides the reforestation advantage with the most advanced genetic seedling selection on the market backed by state-of-the-art data and research"
ArborGen opened an office in Brazil in 2004 with the focus on establishing and strengthening partnerships with the forest industry sectors in South America. Working hand in hand with the forest industry, wood supply companies, and academic institutions, ArborGen develops projects aimed at improving production in Pine and Eucalyptus plantations.