We are increasing our footprint in the Romanian market with an investment of over €13 million in our Ghimbav production site. Work at Ghimbav is expected to be completed by the end of 2023, and will support customers' sustainability goals as well as reducing our carbon emissions on site.
This investment will support ongoing plastic replacement with customers, increase capacity by over 20%, and significantly boost productivity. With a continued focus on innovation, the investment will further differentiate our offering in the market by supporting customers to reach environmental targets.
The investment is part of our ambitious growth strategy in East Europe, driving leadership in sustainable packaging solutions across the region while creating value for our customers and partners.
In line with our commitment to sustainability, this strategic investment will support the goal to meet Net Zero emissions by 2050. The upgrades at Ghimbav will reduce the site's gas consumption by 12% and cut its carbon emissions by 210 tonnes CO2 per year through the introduction of a steam optimisation feature to the cardboard production machine.
Furthermore, the installation of a new LED Lighting system, part of the group-wide rollout, will contribute to our target to reduce carbon emissions by 46% by 2030. We have also introduced advanced waste management technologies that reduce electrical consumption by around 10% on site.
With 56% of consumers actively seeking reduced plastic usage*, we will be able to better support our customers with their sustainability targets and further decarbonise our operations, accelerating circular and sustainable packaging solutions.