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Fri, Apr 19, 2024 09:59
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Management Side
Verso Introduces Liberty Coated Paper Promotion
MIAMISBURG, Ohio (News release) -- Verso Corporation has introduced a new promotion for its No. 4 coated web printing paper, Liberty®, titled Quality of Paper. Quality of Life. That's Liberty®.

Liberty® is a true No. 4 coated web paper that offers a wide range of basis weights in its class, from 38 lb. to 60 lb., and three finishes - gloss, dull and matte. It is designed to perform on web offset printing presses and is ideal for printing applications including publication covers, catalogs, magazines and retail inserts.

"Liberty® has a long track record of excellent, reliable on-press performance with commercial and publication printers," said Verso President Mike Weinhold. "Liberty is made at our Escanaba, Michigan, mill so it's close to many major printers in the Midwest. This proximity gives us better speed and agility to get them what they want, when they need it, than other choices."

Verso Brand Manager Amy Bridges adds, "Liberty® is a clean, white sheet that delivers just the right amount of contrast, making images and details really stand out. Exceptional whiteness combined with great print gloss reproduce images with crisp aesthetics, excellent definition and print snap that marketers are looking for to boost their brand's image. The Quality of Paper. Quality of Life. That's Liberty®. promotion showcases these features through a variety of print demonstrations on Liberty® gloss, dull and matte."

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