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Management Side

Are You Attractive?

Talent acquisition costs your company lots of money and time. Are you attracting the talent you want and need? And are you retaining the people you do hire?

Attraction is subjective in the personal world, but not so much in the business world. Drawing "best fit" candidates to you is a science. It's not an exact one, but it's a science nonetheless. And it starts with your employer brand.

You can't run your business without sales, so focusing on your consumer brand is a given. It's something you pay attention to all day, every day. Are your products relevant? Is your go-to-market message inviting, convincing? Is it memorable? Are you enticing people to spend their hard-earned money with you instead of a competitor?

Your employer brand is no different. The candidate market is tight and the competition for top employees is fierce. Is your organization equipped with the right gear to win the fight? If not, or if you're still not sure finding and using the budget is worth it, you're already behind and your competitors are onboarding the candidates you need to thrive.

Start by looking within. You already have a wealth of loyal employees to draw from. And they are probably evangelizing your brand to their friends, family, and connections. Help them continue to do this and do it better. It's added value to what you already pay them to work with you, so while it isn't completely free, it's invaluable. You want your best employees happily referring people, organically strengthening your brand, naturally creating multiple and far-reaching benefits.

Employees working in an organization with a strong brand are often more motivated and engaged. This equals better productivity, which of course, leads to increased revenue. Financial strength is extremely attractive to candidates because it speaks to security, nothing any of us are guaranteed, but we feel more stable in our work environments if our companies prospering. And doing well--or not--on social media, your strengths and weaknesses are often out there for everyone to see.

Very public reviews are a fact of life today. How they're managed is what's important. Your strong brand, shouted out by engaged employees, will silence the naysayers--or at least offer potential candidates an opportunity to see the "great" in you when they're researching you prior to applying. And they are researching. Hard. Looking under every rock to ferret out all the good as well as the bad.

Make sure your brand rises above with both your existing teams and those you want to attract. It should follow specific business challenges, strategies, and desired outcomes. Designing, building, and executing this strategy takes research, corporate self-awareness with lots of discussions, existing employee engagement, and quite a bit of time. But the time, thought, and energy you invest can deliver big dividends in the form of top talent that's clamoring to work with you.

If it's time to refresh, rethink, or implement an employer brand strategy, consider a competitive audit. Call or email us and we'll offer you one at no cost. You've got potential candidates out there. You've got untapped revenue within your reach. Go get it!

Meet Hire Correct

HR Business Processes. Talent Acquisition & Strategy. Employer Branding. We are full-service HR and Recruitment organization intentionally partnering with our clients to build strategy and provide solutions leading to successful business, attraction, hiring, and retention outcomes. Look for our monthly column here and if you have a topic of interest to suggest, let us know. And if you've seen us here, Contact us today for a complimentary Competitive Employer Brand Audit.

Email info@hirecorrect.com

Phone (404) 663-0447

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EMPLOYMENT OPPORTUNITIES:

* We are looking for a Production Shift Team Leader to maintain high standards, plus ensure safety policies and regulations for a company located close to Chicago's Midway Airport. If you are experienced team leader who has a four-year degree in an engineering/technical field (paper science degree preferred, and experience in recycled linerboard or corrugating medium paper mills is a plus), we are looking for someone like you! If you are interested or would like more information, please contact Jim Thompson at: jthompson@taii.com Ph. 678-206-6010 Cell: 404-822-3412.

* A family owned and operated corrugated packaging solutions company in Illinois is looking for an experienced Maintenance Technician to maintain production and quality by ensuring operation of machinery and mechanical equipment. Relocation and other perks are available to the right candidate who is committed to working third shift. If you are interested or would like more information, please contact Jim Thompson at: jthompson@taii.com Ph. 678-206-6010 Cell: 404-822-3412.

* Are you an experienced Maintenance Mechanic and would like to work for a family owned and operated corrugated packaging solutions company that invests in the best equipment and technology? If you are interested or would like more information, please contact Jim Thompson at: jthompson@taii.com Ph. 678-206-6010 Cell: 404-822-3412.

* A leading company in the corrugated solutions packaging business is looking for a experienced Electrician. The right candidate will possess the following skills: electrical; hydraulic; automatic drives (basic component machines 122 to 440 volts). If you are interested or would like more information, please contact Jim Thompson at: jthompson@taii.com Ph. 678-206-6010 Cell: 404-822-3412.

* An expanding company is looking for a Corporate Industrial Electro-Mechanical Engineer near Allentown, PA. Relocation is available. Do you have a storied list of unique electrical and mechanical engineering skills you're ready to take to the next level? Do you envision yourself in a corporate-level leadership role that your experience finally merits? And do you relish any opportunity to troubleshoot and solve real-time problems, all while designing and installing new services and systems that will not only ensure safety, but also turn a potentially hazardous work environment into a continuously thriving one? If you are interested or would like more information, please contact Jim Thompson at: jthompson@taii.com Ph. 678-206-6010 Cell: 404-822-3412.

* An expanding company is looking for hands-on Electro Mechanical Maintenance Techs in Conyers, Georgia. Preference will be given to candidates with higher education and additional certificates or training. You must be able to work any shift. Pay is negotiable with excellent perks and benefits. Relocation assistance is available to the right candidate. If you are interested or would like more information, please contact Jim Thompson at: jthompson@taii.com Ph. 678-206-6010 Cell: 404-822-3412.

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Jim Thompson is back again...with a new book on a taboo subject: the personalities in the pulp & paper industry. Jim has written in the past on many subjects based on his four plus decades in the worldwide pulp and paper industry. This new book is packed full of information valuable to the senior member of the industry as well as the recent entrant. A must for every pulp and paper library.



 


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