Ahlstrom-Munksjö launches sustainable "from Plastic to Purpose" campaign with launch of CelluSnack™ Papers
June 29, 2020
FINLAND (News release) -- As part of its continued focus on global sustainability leadership, Ahlstrom-Munksjöhas initiated its 'from Plastic to Purpose' campaign, highlighting first its new brand of CelluSnack™ snack packaging papers.
"Our 'from Plastic to Purpose' campaign aims at raising awareness around the world regarding the possibility of fiber-based solutions as a renewable packaging option," said Robyn Buss, Executive Vice President of Ahlstrom-Munksjö's Food Packaging & Technical Solutions Business Area. "Consumers and brand owners are demanding more sustainable solutions that reduce their impact on the environment and also have a positive end-of-life story - anywhere from compostability and biodegradation to recyclability. By promoting the story of 'from Plastic to Purpose' we are encouraging food and industrial packaging producers globally to consider fiber and paper-based solutions as they innovate products for their customers."
CelluSnack™ snack papers boast sustainable features and shelf presence, while offering grease and oil resistance with renewable properties. CelluSnack™ papers drive sustainable food packaging differentiation in today's marketplace.
"When customers work with our global team at Ahlstrom-Munksjö, they experience our collaborative innovation process," explained Jeff Murphy, Vice President of Ahlstrom-Munksjö's Food Packaging Business Unit. "We help brand owners and packaging engineers create customized solutions combining an array of visual, functional, and sustainable benefits."
CelluSnack™ snack papers additionally offer heat sealing and other barrier coatings. To achieve high performing and eye-catching packaging, CelluSnack™ supporting brands of Cristal™ transparent papers and Gerstar™ glossy packaging (C1S glossy outer packaging) help packages capture consumer attention.