Do you think energy policies in the United States, Europe and Japan will drive the pulp and paper industry out of business in those locations?
12% Other: Yes in Europe and Japan. No in U.S. because of relatively inexpensive natural gas
Our second question:
Do you think the pulp and paper industry has done a good job educating the general public on the importance of its products?
Our third question:
What are some other things you think the industry should be doing to educate the general public on the value of pulp and paper products?
>We need a significant PR campaign to educate the public on the renewability of trees and therefore paper (it makes more sense to dedicate land and energy to trees than to corn for ethanol, for example). Contrast this to petroleum-based products. Another part of this PR should be the carbonsequestration benefits of growing/using/re-using trees and the biomass powerplants that paper mills use.
>Electronic (TV) advertising; use of digital communications; PR articles in the remaining print media (a dual benefit)
>To start with, they have to get rid of the stench; that automatically proves that the mills polute, giving credence to all of the rest of the mis-information that environmentalist spread. Then a coordinated, national campaign to publicize why paper mills are good for the US must be developed and implemented.
>Publicize the many ways that paper is essential to daily life--bath tissue anyone? packaging? and more. Use the many forms of communication, especially social media. Show examples of life without paper in some less obvious cases.
Want to get a jump on the surveys? Follow me on twitter, where they are posted early. You can do this here. (note: all respondents are confidential; the software is programmed in such a way that neither we nor anyone else can determine who responded)
Want to be heard on other subjects? Be sure to watch for "Paperitalo Second Tuesday Surveys."