Esko, the global innovator of integrated software and hardware solutions, has agreed a new deal with Dynagraph to resell its entire portfolio across Saudi Arabia.
Under the terms of the agreement, the leading player in the Middle Eastern graphics industry will distribute the complete Esko range of finishing, flexo and software solutions, with fully-trained engineers on-hand to provide local support to packaging and printing customers.
"This is an exciting period for us, and this latest deal is of huge significance to our 2020 strategy and beyond," said Judd Perring, Channel Manager Middle East with Esko. "It not only strengthens our distribution foothold in the region, but partners Esko with one of the biggest Middle Eastern names in the entire sector."
Developing advances in software and hardware technology to drive accuracy, operational efficiency and productivity across the print and packaging value chains, Esko continues to bring innovations to market delivering outstanding value to its customers. Underlining this commitment, the company recently announced its new industry-first digital transformation project, a strategic model to guide individual businesses on their entire journey to digital maturity.
"Partnering with Dynagraph creates another significant outlet for our award-winning range of integrated solutions in a part of the world that is very important to our business," added Judd. "We see this new deal as a vital step in equipping businesses with the knowledge and solutions to improve productivity, efficiency and overall profitability through a complete digital transformation.
"We are delighted to have cultivated this successful relationship and to work so closely with such a well-respected and renowned company," he said.
With more than 65 years of experience in the sector, Dynagraph has earned its leading reputation by building enduring relationships and achieving success through in-depth, market-specific knowledge of its customers' products, targets and business needs.
Antoine El Kara, CEO of Dynagraph, said: "Developing this relationship with Esko enables us to strengthen our ecosystem and deliver innovative solutions that address specific pain points and meet the ever-changing needs of our customers across the region.
"We are renowned for being pioneering in our approach to adopting new technology, with the backing of a solid business sense and clearly defined support structure to ensure robust forward momentum," said Antoine. "We draw upon our understanding of local and international trends and developments to offer a comprehensive range of tailor-made solutions, services and products to our customers. Esko is renowned for its innovative portfolio of integrated solutions and this new deal represents a significant addition to our offering."