In the 90's there was a vision for what business called the "paperless office." The advent and adoption of computers, email, cheap printers, database recordkeeping, etc. was supposed to drive office paper usage into the dustbin of history. What did we actually experience? US office paper consumption rose 14.7% between 1995 and 2000. Despite the digital tool kit, people in the office environment printed more drafts, emails, and files than ever before. This effect, or some would call it a paradox, has a name...Jevons Paradox.
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