North American consumers are increasingly aware of the environmental impacts of the products they buy and use, and they want to do the right things. But when it comes to paper products, the right things are often buried under an avalanche of misinformation and outright falsehoods that are made to sound plausible. Environmental advocacy is too often wrapped in a veneer of misleading, science-sounding terminology, or worse, reduced to slogans like "paper equals deforestation" or "billions of trees are cut down every year to make paper packaging."
