Innovation is a process of the desperate and the opportunistic. There are countless examples through history where, with backs against the walls, innovators have broken through. The Internet, a solution in search of a problem, was probably the biggest innovation of all time, at least in communications. The paper grades that died, had they caught on early enough, may have survived in a better fashion than they did. However, it was not in the mindset of the people and entities involved to (a) perceive they were in trouble or (b) do something about it. So, within our industry, where will innovation come in the near future?
