Monday, January 16, 2017 11:15 am

NORCROSS, Georgia -- WestRock Company unveiled connected packaging solutions for smart products. These packaging solutions have been developed through a partnership between WestRock, EVRYTHNG and Digimarc.

As part of this smart packaging collaboration, for paper-based consumer packaged goods (CPG) products, WestRock will print Digimarc Barcodes. These barcodes can be scanned by smartphones, point of sale scanners, and other machine vision devices. Then the packages will be integrated with the EVRYTHNG market-leading - IoT Platform - providing each package a unique Active Digital Identity and data profile in the cloud.

The partnership will deliver a cost-effective, highly scalable, IoT-enabled platform for smart products via packaging, in-store signage, and displays. This combination will make billions of packaged goods more intelligent, more interactive, more traceable and more valuable to CPG companies, retailers and their customers as well.

Moreover, WestRock will gain from the ongoing productivity and performance improvement programs across its manufacturing footprint, along with cost savings from capital investments. Further, manufacturing optimization and reductions from the elimination of duplicate corporate costs and support functions will drive results.

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