Paperitalo Publications announced today that SAP of Walldorf, Germany has selected Paperitalo to be their media partner in the pulp and paper industry. SAP approached Paperitalo near the end of 2018 and reported they had done an extensive study of potential media partners in various industries.

SAP's goal was to find the media company that is the "watering hole" in each targeted industry, meaning the destination where experts go for news, information and insights on how to run their business. Subsequently, SAP has awarded Paperitalo a contract for advertising and media services.

Jim Thompson, Managing Partner and CEO of Paperitalo Publications commented, "It is pleasing to receive recognition in this way from such a highly recognized global leader as SAP. We are most honored." Helen Roush, Partner and Executive Vice President of Paperitalo added, "It is a tribute to our entire team and the years of hard work they have invested for us to reach this level. We are gratified to the worldwide pulp and paper industry audience which has affirmed, time and again, that Paperitalo is first in news and first in innovation for the active information seekers in our industry."

Dating its inception to activities commencing in 2001, Paperitalo's mission is to be everywhere, touch everyone, and understand the pulp and paper industry, technically, functionally, and interactively better than anyone else. Digitally native, Paperitalo staff pride themselves in being "first in news" for their readers around the world through websites, newsletters and podcast radio. See more at www.paperitalo.com.

As the Experience Company powered by the Intelligent Enterprise, SAP is the market leader in enterprise application software, helping companies of all sizes and in all industries run at their best: 77% of the world's transaction revenue touches an SAP system. See more at www.sap.com.