"In today's e-commerce landscape, packaging is often the first physical brand interaction, so presentation carries weight," says Daché Davidson, Chief Marketing Officer at Pregis. "For premium beauty, wellness, and lifestyle brands, minimalist white packaging isn't just a design choice--it's a strategic extension of brand values. Consumers prioritize clean ingredients and sustainable lifestyles, so they expect packaging to reflect those choices. White GeoTerra offers a clean aesthetic and elevated unboxing that delights customers and aligns with modern branding and sustainability."

GeoTerra paper is ideal for protecting a diverse range of products, including nutraceuticals, cosmetics, and home goods, combining reliable protection with a premium aesthetic. The crisp white finish reinforces a refined image and contributes to a cohesive, elevated customer experience that fosters brand loyalty.

Beyond aesthetics, GeoTerra is designed to support operational efficiency. The paper ships in compact, stackable rolls that reduce warehouse space and are easy to load. It runs on manual and powered GeoTerra dispensers and features an intuitive packing method, making it suitable for fulfillment environments ranging from ship-from-store operations to high-volume distribution centers.

"We're thrilled to expand the GeoTerra line with a solution that offers even greater versatility for our customers," Davidson adds. "With the new white option, brands can enhance presentation, improve sustainability and optimize operations - aligning packaging choices with broader business goals--delivering value without compromise."

Compatible with manual and powered GeoTerra dispensers, it offers the same light cushioning protection as the original Kraft version, now with a clean, minimalist look that complements premium brand aesthetics.

Click here to explore the EasyPack GeoTerra portfolio.