Friday, February 10, 2017 11:15 am

CINCINNATI, Ohio -- Charmin Essentials Soft, a new product from Charmin, has been named a 2017 Product of the Year winner in the Bath Tissue category. The award recognizes innovation and product quality as determined through the largest consumer survey of more than 40,000 American shoppers conducted by global research partner Kantar TNS.

"We are thrilled to receive this distinguished honor and are dedicated to continuing to provide better bathroom experiences for all consumers," said Janette Yauch, Associate Brand Director, Charmin. "When you're shopping for yourself or your family, every decision counts, even when it comes to the smallest room in the house. When we created Charmin Essentials Soft we wanted to give mindful shoppers a quality product that best meets their bathroom needs."

*****

Take our annual reader survey here