In line with its growth strategy and increasing focus on providing high quality food preparation and packaging papers to global markets, Metsä Tissue's greaseproof paper business is stepping out from the Finnish and the Baltics consumer markets with its SAGA consumer brand products and enters into a licensing agreement with Finnish Fredman Group Oy.

The licensing agreement enters into force October 1^st 2025, and with it Fredman will be responsible for selling, marketing and distributing SAGA consumer products in Finland and in the Baltics. Metsä Tissue's greaseproof paper business continues to produce and supply base papers to Fredman Group from the Mänttä mill.

"With this licensing agreement we will deepen our long-term partnership with Fredman's team also in the future. Fredman Group has converted our top-quality products up to this point, so this agreement with them is a very natural step for us. This will also enable us to focus more on our core offering and current growth plans," says Timo Riikonen, SVP, Metsä Greaseproof Papers.

The representation of the SAGA consumer brand strengthens Fredman's strategic goal to grow in fiber-based kitchen products, such as coffee filters and baking papers.

"SAGA is a well-known and appreciated brand that complements our own brand portfolio well. As brands, SAGA and Fredman appeal to different customer segments, allowing us to serve cooking enthusiasts more broadly. We are very pleased to take on the responsibility for the sales and marketing of SAGA consumer products," says Per-Henrik Hagberg, CEO, Fredman Group Oy.