NASHVILLE, Tenn. (News release) -- LP Building Solutions (LP), a leading manufacturer of high-performance building products, announced the appointment of Lynn Cobb as Vice President of Marketing, effective immediately.

"Lynn brings more than 25 years of marketing leadership and a proven ability to drive strategic growth through data, technology, and customer insight," said LP Senior Vice President, Chief Commercial Officer Craig Sichling. "Her expertise in developing and executing commercial strategies, along with her focus on brand and customer experience, will be instrumental in strengthening our market presence and delivering greater value to our customers."

In this newly created role, Cobb will lead the development and execution of LP's commercial strategy, working in close partnership with the company's Sales, Supply Chain, and Customer Experience teams. She will oversee brand management, product innovation, and commercialization initiatives designed to drive demand and deepen customer engagement.

"I'm excited to join LP to help advance its portfolio of leading brands, including LP® SmartSide® Trim & Siding and LP® Structural Solutions," said Cobb. "With a strong foundation of brand equity and customer trust, we're well-positioned to accelerate growth--bringing new innovations to market, increasing market share, and evolving our digital strategy to support LP's long-term success."

Cobb began her career at Procter & Gamble, where she spent 16 years progressing through leadership roles in IT, sales, marketing, and brand management, ultimately serving as Marketing Director for one of the company's healthcare services brands. She later held senior roles at Agilent Technologies, DuPont, Ropes Wealth Advisory (formerly Adviser Investments), and most recently MasterBrand Inc., where she served as Vice President of Customer Experience.

She holds a Bachelor of Science in Biological Sciences and an MBA from Bowling Green State University.