DUBLIN, Ireland (News release) -- Smurfit Kappa is now working with 70% of leading European e-retail brands, the packaging solutions company said as it announced the new name for its e-retail offering - eSmart.

This is the culmination of years of experience helping e-retailers optimise opportunities in the online sales space. eSmart guides companies through 12 key areas relating to the optimisation of e-retail processes, supply chain efficiency and delivering a superior consumer experience.

Edwin Goffard, COO Corrugated Europe, says: "As online sales grow and consumer expectations evolve in an increasingly digitalised world, the pressure is on for brand owners and e-retailers to stand out from the crowd. Packaging plays a vital role in helping businesses grow profitably, manage supply chain complexity, and deliver the right brand experience."

"By bringing our e-retail offering together under the eSmart umbrella, we are making it even simpler for companies to find the packaging solutions that make business sense. We're delighted to partner with so many leading online retailers including Zalando and CDiscount and we look forward to working with more brands to help them unlock the opportunities that will support future success."

Smurfit Kappa also announced that its eSmart service has enabled one of the UK's fastest growing online retailers to save £250,000 annually. Using the eSmart process to analyse its online businesses, Smurfit Kappa helped The Hut Group to streamline its packing process, driving efficiencies across the supply chain.

Additionally, thanks to the eSmart service, leading food delivery service HelloFresh was able to optimise its e-retail process with a solution that not only delivered a superior customer experience but increased packing space by 17% and pallet fill by 13%.

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